Ten years or so back, Ed Neary wrote a campaign for Duckead khakis. The visual was the pocket of the pants, turned inside out ... with all the contents spilled out. The headline "What's inside your head?".
That's my inspiration today. I'm going to take what's inside my head, and put it out there for the world to see. Sports, marketing, current events, my family ... it will all be out here.
If transparency is the new watchword in social media, this then is my experiment in the same.