Marketing Enthusion
Tuesday, March 3, 2009
The Power of Emotion
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Dow Blues Free falling stock market can't seem to fight through investor confidence issues. Proof positive that we purchase, or in this ...
Building an influential pyramid
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The beginner emulates the intermediate. The intermediate copies the advanced. And the advanced player incorporates elements of the professio...
Saturday, February 28, 2009
The world could use a little more Frank, Dean, and Sammy
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Took my beautiful wife Mary to see the 'Rat Pack' Friday night. Phenomenal show. If you haven't seen it and were a fan of the C...
Tuesday, February 24, 2009
Brand touch points
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Seriously I love reaching out and touching customers and prospects in the most unexpected of ways. Unexpected, not inappropriate. Here's...
Monday, February 23, 2009
Living the Brand right down to the architectural drawing
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The mantra is ‘live the brand’. In many companies that simply says that the advertising is a direct result of a strong positioning statement...
Saturday, February 21, 2009
Little things at retail add up
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I went to my local SuperCuts this morning. I bagged up to fight back the greying tide. This allowed me an hour or so of time to look/listen ...
Friday, February 20, 2009
Facts, Opinions, and Damnable Lies
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When did our collective lose the ability to determine the distinctions between a fact, an opinion, and an out and out lie? Forcefulness and ...
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