Refuse to Participate in the Recession

At the risk of sounding like George W. Bush, the best defense for a bad economy is simply a strong state of mind. Simply refuse to participate in the recession. Refuse to allow your business to participate in the recession. Refuse to get caught up in the guagmire of negativity and instead concentrate your energy, your partners energy, your employees energy on buoyancy.

Why do some float while others sink? Buoyant thinking.

Buoyant thinking will drive you to making long-term minded business decisions as opposed to short-term cost cutting tactics.

Buoyant thinking will allow you to invest in your best employees, your best developmental ideas, your best customers.

Buoyant thinking will encourage those with whom you come interact to share a positive spirit, provide better customer service, and be better resources to each other.

Buoyant thinking will keep your brand face forward, first to market, first off the shelf. Brand Managers that see the future will continue to build bridges. Brand Managers that fear today are unlikely to be shaping a brand's destiny tomorrow.

I'm not talking about putting on a brave face and keeping a stiff upper lip. That decries the message. I'm talking about refusing to believe that anything other than success is going to meet you as you go about your daily tasks.

Be buoyant. Refuse to participate in the blues, blahs, bahhumbugs. Stay the course. Invest for success. Share your wins, not your fears.

Declare your will to prosper, and prosperity will find you.

May I have an Amen to that?

A simple mantra for each waking morning: I REFUSE TO PARTICIPATE IN POOR-MINDED THINKING. I REFUSE TO PARTICIPATE IN THIS RECESSION.